Quellen: Aristoteles (1991). Rhetoric (H. Lawson-Tancred, Trans.). New York: Oxford University Press. (Original work published 350 BCE)

Baddeley A. D. (2003). Working memory: looking back and looking forward. In: Nature Reviews. Neuroscience, 4(10), S. 829-839.

Bashe, G. (2001): Emotion. The new brand integrator. In: Pharmaceutical Executive, 6(1), S. 100-108.

Dennis, C.; Brakus, J; Gupta, S. und Alamanos, E. (2014): The Effect of Digital Signage on Shoppers’ Behavior: The Role of the Evoked Experience. In: Journal od Business Research, 67(11), S. 2250-2257.

Häusel, H.-G. (2008): Brain View. Warum Kunden kaufen. 2. Auflage, München: Haufe Verlag.

Hume, D. (1978). A treatise of human nature (1st ed.). New York: Oxford University Press. (Original work published 1739)

Jung, N.; Wranke, C.; Hamburger, K. und Knauff, M. (2014): How emotions affect logical reasoning: evidence from experiments with mood-manipulated participants, spider phobics, and people with exam anxiety. In: Front Psychology, 5, S. 570.

Klein, K. und Melnyk, V. (2016): Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products. In: Marketing Letters, 27(1), S. 131-142.

Kroeber-Riel, W. und Gröppel-Klein, A. (2013): Konsumentenverhalten. 10. Aufl. München: Verlag Franz Vahlen München.